Joe Nicholls serves as the Assistant to the Marketing and Communications Manager at Soka Performing Arts Center. In this role, they support the promotion of various performances to the Soka University of America (SUA) community and beyond. Their responsibilities include overseeing social media content creation, building programs and email communications, and crafting narratives that “elevate, educate, and engage” the human spirit through music. They began their journey at Soka PAC as a student assistant in 2017 and have since gained valuable experience in marketing roles across the UK and the US. They notably contributed to the 2023 Academy Awards® in Hollywood and have worked in both the healthcare and entertainment industries. They are passionate about SUA’s mission to foster global citizens and are dedicated to enhancing the cultural life of the SUA and Southern California communities.